January 30, 1983
Over 103,000 fans piled into the famed Rose Bowl in Pasadena to watch the Washington Redskins compile their first Super Bowl victory in Super Bowl XVII in 1983. The Redskins set a then-Super Bowl record for 276 yards rushing on the ground, with running back John Riggins claiming the Super Bowl MVP trophy. Riggins finished the game setting two Super Bowl records, both for rushing attempts (38) and yards rushing (166), also carrying the ball in for a touchdown.
The total cost of a commercial unsurprisingly rose once again in 1983, coming in at $400,000 for a 30-second spot. Over 81 million fans worldwide tuned in to catch Super Bowl XVII, with the big game’s popularity at an all-time high.The National Anthem was sung by Leslie Easterbrook, and the halftime show included Bob Jani Productions presents “KaleidoSUPERscope” with the Los Angeles Super Drill Team.